MODULE TITLE: – STRATEGIC MANAGEMENT DATE ASSESSMENT SET AND LOADED ON TO STUDENT PORTAL:- 13th February 2013 DATE ASSESSMENT TO BE COMPLETED AND SUBMITTTED:- SUBMISSION METHOD/MODE:- Online via turnitin, in person Group Oral presentation —————————————————————————————————————- Assessment Type: An Individual Assignment and a Group presentation Individual Assignment Word limit -3000 words Assignment One is based on the Harvard Business Review Case Study on Facebook. Study the case carefully and the recommended sources in the reading list. Attempt the following tasks
Task A Using relevant analytical frameworks critically analyse the strategic capability of Facebook (1500 words, 12. 5%) Task B To what extent could prescriptive models of strategy be used to explain the strategic success of Facebook? (1500 words, 12. 5 %) Total weighting for Assignment 1: 25% Individual Assignment: Marking Guidelines 100 marks = 25% weighting • Critical discussion and application of relevant models and concepts on strategic capabilities to understand the competitive advantage of Facebook (25 marks) • Critical examination of conventional strategic management models to explain the success Facebook (25 marks) Discussion of contemporary models/ studies such as complexity theory, chaos and positive returns economics that may give an insight into Facebook’s explosive growth (25marks) • Academic protocol – quality of academic references, the presentation of these and the overall structuring and format of the business report (25 marks) (Total 100 marks=25%) ———————————————————————————————————————– Group Assignment Assignment Brief Task A Using relevant strategic management concepts, conduct an analysis of the film: “12 Angry Men” ( Dir.
Sidney Lumet. Orion-Nova, 1957. Film) and discuss the implications of your findings for decision making in a business organisation. (Max: 1000 words or 5 slides) Task B The Board of Directors of a medium-sized company of your own choosing have recently attended a conference on contemporary developments in strategic thinking. They were particularly impressed by the Blue ocean concept. As consultants, critically discuss the ways in which the Board could shift its current strategy in oder to open up new market possibilities and to create sustainable value for its current and new stakeholders. 2000 words or 10 Slides) . Group presentation guidelines • Students are required to fully participate in and contribute to the development of the Group Presentation. Non-participation and/or non-attendance will result in restriction of marks for this aspect of assessment • The group size will be determined by the module leader and module teaching team and will normally be in the range of 6-8 group members (normal maximum). In specific circumstances this may be varied. • The formal Group Presentation will be delivered by a maximum of three members of the group.
The other group members will be required to answer questions put them by assessors at the end of the presentation. • The absolute maximum presentation period is 20 minutes. This will be timed and there will be NO extensions to this time period. Student Groups are strongly advised to rehearse their presentation to ensure that the time period is strictly adhered to. • Presentations will be stopped by the lecturer/assessment team at the end of 20 minutes • Presentations are followed by Questions which are required to be fielded by/responded to by all the members of the group.
The absolute timed period for questions is 10 minutes. • Both times are required to be strictly adhered to. • There is a stipulated Maximum of 15 power point slides in the 20 minute presentation. • Students are required to be aware and are formally advised of all maximum times which will be cut off times with no exceptions. • Power Point printouts with the individual texts provided for the presentation by each student are required to be handed in to the assessment team/lecturer at the time of the presentation immediately before the commencement of the presentation and will be retained by the lecturer/assessment team. The contribution to the Group Presentation is deemed to be equivalent to 3000 words from each student. • The Assessment Weighting for this aspect of the group assessment is 25% (all students in the particular group are awarded the same percentage) Group Presentation Evaluation Criteria 100 marks= 25% weighting Organisation • Topic clearly stated • Structure and scope of presentation clearly stated • Topic developed in order stated • Speakers summed up main points in conclusion 10 marks Content Knowledge of subject (background of company and storyline of film and their relevance to module) • Application and discussion of relevant conceptual models • Clarity of business concept for Blue Ocean • Implications of analysis for strategic decision-making and company selected • Speakers in control of subject matter 30 marks Confidence • Speakers look relaxed and confident • Professionally dressed • Maintain eye contact • Engage with audience and display awareness of audience response 10 marks Speech • Varied paced • Use of conversational style avoiding jargon and long-winded “bookish” xplanation of relevant concepts • Appropriate volume • Clear pronunciation and articulation • Accurate grammar 10 marks Visual Aids • Clear and legible • Introduced at right time • User-friendly, easy to follow and not too much information • Impact on audience • Creativity and novelty 10 marks Timing • Well-timed presentation • Time divided appropriately between tasks 10 marks Discussion management and handling of questions • Respond confidently to questions • Deflect difficult or irrelevant questions 20 marks (Total 100 marks= 25%)
Students are required to fully participate in and contribute to the development of the Group Presentation. Marks will be restricted for non-participation and/or non-attendance. Module Learning Outcomes to be Assessed:- Upon successful completion of the assessment, students will be able to: Assignment 1 (Individual): • analyse the aims, concept and role of strategic management Assignment 2 (Group Assignment) • critically analyse how the different perspectives of social science disciplines inform strategic management • evaluate the debates surrounding contemporary strategic issues