Airline Differentiation

Airlines Differentiation In the world of airlines there is a huge market for varies airlines that offer different services to the customers to gain the competitive advantage. In the following article we will outline the differences between airlines like: “Emirates airline”, “Qatar” and “Air Arabia”. Those airlines will mainly differ in following criteria’s: • Price is one of the most important differences that airlines would have among each other. Looking at Emirates that has competitive pricing to the rest of its rivals in similar service quality we can say that services of the airline would affect the difference in price among the airlines.

This example shows us that Qatar Airlines as it is the first Five Star Airline that offers premium services would differ in price compare to Emirates. Customers can choose what quality of service they would receive according to the price they want to pay. That’s why we thing that airlines can be split in to three separate press categories according to the service they offer. Emirates would fit in the middle price category compare to Qatar Airlines which offers superior service for a superior price.

The last category of price range we would consider Air Arabia as it has the minimum possible service but also has the lowest price range for varicose destinations (An example: Emirates offers return flight to Bangalore from 20th December till 23d December for 2640dhs. , Qatar offers the same flight for 2350dhs, Air Arabia offers for 790dhs). • In flight service would show the biggest difference among the three airlines. Looking at Emirates and Qatar airline we can see that inflight service at Qatar would be Five Star class compare to Emirates four star.

For example Qatar would offer its Five Star Award winning wines and champagnes to attract customers with is superior inflight entertainment system while sited in De Luxe seat. Looking at Emirates which service would differ as Emirates sets out lower standards for its guests compare to Qatar. However Emirates still can compete with is good dinning quality on board that offers maximum possible value for money accommodated by friendliness from the inflight crew well established entertainment system. One of the main differences of Emirates compared to the rest of the airlines is that Emirates has on board inflight shower system which none of ther airlines have in the world. Looking at the basic service that is offered by Air Arabia we can see that this Airline mainly offers flight to the final destination without any extra in price services. There is no entertainment system on board seats are very small and food has to be paid extra if wanted. So as we can see Air Arabia would fit in to the lowest service range as it offers it services to economic class passengers. • Looking at convenience we can say that Emirates and Qatar airlines try to offer maximum possible comfort for its passengers that includes pick up and drop service for its premium passengers.

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Emirates airline has a slight advantage in convenient offering worldwide lounges for its premium class travelers which Qatar Airways doesn’t. For the convenience of the passenger airlines like Emirates and Qatar offer online check in that allows the customer to print out its boarding pass and just hand in the luggage in the airport. Compare to the big airlines Air Arabia has to offer its availability for smaller destination types that are not served by the big airlines (Example: Destination range of Emirates over 100 destinations same as Qatar, however Air Arabia currently fly to 65 destinations only). Safety plays an important role for all three airlines as all of those airlines above want to create a good reputation with high safety standards for its travellers. There is minimum any safety regulations among the three airlines as they don’t spare any cost when it comes to keeping its customers safe. Only Emirates has additional insurance policy which provides 1 million dollars in case of death. Reference: http://www. airarabia. com/crp_1/pr-faqs&stitle=pr-faqs&pid=127 http://www. emirates. com/ae/english/destinations_offers/route_maps/route_map. aspx http://www. qatarairways. com/ae/en/ceo-message. page

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