Consumer Behavior Impacts

Consumer Behavior Impacts Donna Thompson Kaplan University October 3, 2012 Consumer Behavior Impacts Within the context of the consumer socialization of children, adult consumer, and intergenerational socialization reflects home theaters. To measure the cultural impact on consumer behavior towards home entertainment versus theatre has two approaches etic and emic. Etic approaches on cross cultural end user research. While emic focuses upon indulgent issues from the viewpoint of the subjects being studied.

All culture influences are not stagnant and do change over time from adults to children behaviors. Within the context of the consumer socialization of children, adult consumer, and intergenerational socialization reflects home theaters that allow for families to enjoy at home in privet, without interruptions entertainment. Also with the economy it saves money, families are going towards more to Netflix than cable they can get movies by mail and watch them at home.

Due to these type of services people can comfortably watch movies at home without buying DVD’s, or go to movie theaters. Furthermore “The term family is a basic concept, it is not easy to define because family composition and structure, as well as the roles played by the family members, are almost always in transition” (Schiffman , L. G. , & Kanuk, L. L. 2007), which leads to cultural methods of measuring, impact and religion. To measure cultural impact on consumer behavior towards home entertainment versus theatre has two approaches etic and emic. Etic units and classifications are available in advance, rather than determined during the analysis. These advanced etic units can be based on prior broad sampling or surveys; emic units must be discovered” (Berry, J. W. 1989). Furthermore, etic approach in cross cultural end user research generally looks at comprehensive or culture free theories and conceptions. To search different socializations variables and constructs that are conventional to all ultures and can be straightforwardly rivaled in order to discover how the way of life are different or similar to each other as families partake in home theater. Emic focuses upon indulgent issues from the viewpoint of the subjects being studied. Furthermore culture can be defined emic-ally as the lenses during the course of which all occurrences are seen. It determines how these occurrences are apprehended and assimilated. This relates to children looking up to their parents and friends to acquire skills and knowledge to function as consumers or even to build brand loyalty. Understanding the customers’ needs and wants induces companies to realize that no two buyers are ever exactly the same, this heterogeneity in needs and wants drive companies to look for distinctive groups of customers” (Shahhosseini A, Ardahaey). Culture influences are not stagnant and do change over time, and at times “It has been argued that religion is highly personal in nature and therefore its effects on consumer behavior depend on individuals’ level of religious commitment or the importance placed on religion in their life” (Mokhlis, S. 009). Thus it is the responsibility of marketing managers to check for any changes and adapt their marketing policies, in view of culture to a great extent establishes how, why, when and for whom merchandises and services are procured. Whether working directly through prohibitions and obligation or through influences on the culture and society, religious values and beliefs are known to affect prescriptively and emblematically human behavior. All culture influences are not stagnant and do change over time from adults to children behaviors.

To search different socializations variables and constructs that are conventional to all cultures and can be straightforwardly rivaled in order to discover how the way of life are different or similar to each other as families partake in home theater. It is the responsibility of marketing managers to check for any changes and adapt their marketing policies, in view of culture to a great extent establishes how, why, when and for whom merchandises and services are procured. Reference Berry, J. W. (1989). IMPOSED ETICS-EMICS-DERIVED ETICS: THE OPERATIONALIZATION OF A COMPELLING IDEA.

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International Journal Of Psychology, 24(6), 721. Mokhlis, S. (2009). Relevancy and Measurement of Religiosity. International Business Research, 2(3), 10. Retrieved from www. ccsenet. org/journal. html Schiffman , L. G. , ; Kanuk, L. L. (2007). Consumer Behavior (9th ed. ). Upper Saddle River, New Jersy: Pearson Education, inc. Shahhosseini A, Ardahaey F. Marketing Mix Practices in the Cultural Industry. International Journal Of Business ; Management. August 2011;6(8):230-234. Available from: Business Source Complete, Ipswich, MA. Accessed October 3, 2012.

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