Creativity and Innovation

Introduction The nature of today’s business is highly competitive. So the success of every organization highly depends on the novel creative and innovative ideas. Creativity simply means thinking up new things. Innovation means applying those thoughts in to work. It is the conversion of new ideas into products and services. In a rapidly changing global world, managers must use all their abilities to forecast the future opportunities and threats. All these are for achieving and maintaining strategic advantage over the competitor. 2. Produce an appropriate rationale to persuade stakeholders of Aravind eye clinic of the benefits of creative and innovative management idea No business can win without make the stakeholders participating in their business. Stakeholders can motivate a business at a higher level by giving their support to the business. But the business men should take that advantage in a productive and efficient manner. Thereby their creative and innovative ideas can be converted into reality and thus the business can also be developed to a great extent. When we consider the case study, we can see that Dr.

V, as the founder of Aravind eye clinic hospital struggled a lot to get his vision and mission fruitful. After analysing all risks associated with the vision and the future consequences they conducted a risks-benefit analysis and came up with new ventures that minimize all the risks and which provides more benefits to their future. Because of their creativity and innovations they have become the only hospital which provides Catarat surgery in India. For getting this kind of achievement stakeholders like owners,employees,customers,Government,communities,suppliers,investors… etc, played an eminent role.

Most of the people may resist changing. The success of a business man is lying in convincing these people about what will be the future benefits of changes that the company is going to test. The stakeholders are the key participants of any organization. The important justifications to persuade stakeholders of Aravind eye clinic of the benefits of innovation are: * We can go for the valuable opinions from the stakeholders whenever we need. They are more powerful resource to help in the difficult situations such as during inflation, technological advancement, employee attrition, strikes… etc. Maintaining a healthy relationship with the stakeholders will help both the stakeholders and the organization to get the new information about the environment and the ways to improve their functions to a large extent. * Through communicating with the stakeholders frequently will help us to know what will be their reactions to our novel ideas, and we can change those ideas in to new one which can win their maximum support. * We need to know how best we can make them engage in our project. 2. bAs CEO how will you communicate creative and innovative management idea to stakeholders of an organization

Stakeholders are the persons who have interest in knowing the financial position and performance of the organization. As CEO we need to know how best to hold them in our project and how best to communicate with them. We should know about what information they would like from us, their financial as well as emotional interest and what motivates them most… etc,. The most suitable way to know this is directly talk to them. People are often quite open about their views and asking people’s opinions often is the first step in forming a successful relationship with them.

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For the effective communication with the stakeholders we need to keep in mind the following stuff: * We must understand first that who are the most valuable stakeholders of our organization. A stakeholder may be an investor, Government, supplier, employee, customer, owner… etc. , We should keep a healthy conversation with all the stakeholders and should keep in touch with them often according to their importance or level of influence in our organization. * There may be some very interested people among the stakeholders, others may not car what we are doing and going to do.

We should treat them according to their interest in our organization. * The products or services with good quality are itself a good communicator to the stakeholders. Thereby we can earn maximum support and benefits from them. * We should manage our stakeholders depends on the size and complexities of our creative and innovative management ideas and allocate the required time to communicate with them. * Think about what we actually need from each category of stakeholders and their level of influence in our organization. By analysing it we can communicate with the stakeholders in an effective manner. The matter or the messages that are going to convey must include what will be the future benefits of creative and innovative management ideas and try to convince the stakeholders to involve in the new project and persuade them to get maximum advantage from it. * We should work on to get the stakeholders to boost their level of interest. We should ensure that what we are doing is always affecting stakeholders because if there are any problems we can discuss as early as possible thus reduce the problem by making discussions with stakeholders. . cEstablish key goals and priorities for implementation of a creative and innovative management idea using feedback from stakeholders. It is necessary to get feedback from stakeholders to establish key goals and priorities for implementing creative and innovative management ideas. In the case of Aravind the key goals and priorities for implementing creative and innovative management ideas are the following: * Setting fascinating goals : When we set goals it should be ensured that it motivates us.

If we don’t have much interest in what we are doing the outcome will also like that without having any progress. So motivation is the first key to achieve goals. To achieve the goal we should have a commitment like I can or I must do. So setting goals which motivate us is very important and it should be the first footstep in implementing creative ideas. * Setting SMART objectives : The term SMART stands for Specific, Measurable, Attainable, Realistic and Time bound. Specific means it should be well defined and clear.

Measurable means it should be measurable, so that we can measure the degree of success. Attainable means we should set the goals which can be achievable as anticipated. By setting realistic goals these are goals that require us to implement our ideas and it will bring personal satisfaction also. Time bound means the goal should be achieved within the prescribed time. When we are working on our dead line our sense of requirement increases and our achievement will also come faster. * Put goals in characters

The physical act of writing our creative ideas makes it real and touchable. When we write ‘we will ‘instead of ‘we would like to’ in a sentence ‘we will’ get the power and the second lacks the passion and gives us an excuse if we get unfocused. * Make an action plan We get so focused on the outcome so we will forget to plan all of the steps that are needed along the way. By writing the individual ideas and when we cross each one off as we complete it we will realise our making progress towards our ultimate goal. This is important especially when our goals are very big. Fix on it Goal setting is a continuous process. We should build our reminders to keep ourselves in track and should make a time table for reviewing our goals. The action plan we set for ourselves can change but we should make sure that our importance, value and need remain high. 2. dAssess the barriers to the implementation of a creative and innovative management idea at Aravind Eye Clinic Innovation barriers can be considered as organizational screening devices to filter worthy innovation projects from unworthy ones.

Some of the obstacles and barriers to the implementation of creative and innovative management idea are given below: * Structural Barriers: Main barriers in this category include stratification, formalization, centralization and specialization. Stratification has been described in terms of allotment of rewards throughout an organization and degree of status, equivalence and ease of intra organizational mobility. Formalization means the degree to which an organization emphasizes following rules and procedures in the role performance of its members.

If organizational members are expected to behave in predefined manner and innovation is not prescribed, fewer idea proposals will be generated. However, the singleness of purpose that accompanies formalization can make it easier to accept and execute new ideas. Centralization may be negatively related to idea proposals and positively related to adoption. When Specialization is high, initiation of idea proposals and idea adoption will be facilitated. * Social/political Barriers: These barriers pertain mainly to norms and power-related influences within organizations.

Although accepted standards of behaviour and power may influence many organizational processes positively, some norms and power can have an influence up on innovative ideas. * Procedural Barriers: These barriers normally refer to policies, procedures, and rules that often restrain innovation. Certain procedures or managerial philosophies are also included in this category that although not officially codified, nevertheless can wield a powerful negative influence. * Resource Barriers: Resources like people, time, money, supplies and information may be affected.

Innovation needs certain amount of resources beyond those needed for routine functioning. Implementing an innovation frequently requires that resources be shifted from one area to another. It will result in internal conflicts that can be very troublesome to the innovation process. * Individual Barriers: There are some individual barriers may arise while implementing the innovation. Fear of risk and failure of intolerance of hesitation and ambiguity are the most commonly cited barriers from individuals. Perceptions to innovation may be varied from person to person.

We can find some barriers in Aravind Eye Clinic. Individual barriers and resource barriers are the most affecting barriers to them. 1. To implement innovations in their hospitals they have to co-ordinate the opinions of different people. Lack of such co-ordination is a main problem. 2. They have several branches all over India, so utilization of all the resources in an optimum manner will be a problem. 3. Because having wide spread locations they don’t have adequate staff in all their branches. 4. Lack of proper communication to all the branches is another barrier. 2. Plan a strategy to overcome identified barriers to the implementation of a creative and innovative management idea at Aravind Eye Clinics. The need to improve competitiveness of companies through their innovation performance demands continued execution of the broad-based innovation strategy. Every idea management process starts with idea generation. In our work we observe many barriers to innovation. Strategies to overcome barriers to innovations are: 1. Reason If logic is undeniable then your case will also be irrefutable. If information or logic is suspect strategy is weakened. 2. Friendliness

It helps others enjoy supporting you. Overuse may lead people to suspect your motives and competence. 3. Coalition It may seem overwhelming to others. It may be interpreted as conspiracy. 4. Assertiveness It is very effective when instant action is necessary. It may create bitterness with overuse. 5. Higher Authority It is effective when dealing with those who are unwilling to change. It may weaken relationships or be interpreted as a threat. The higher authority may view it as weakness. 6. Bargaining It may provide a quick result when you have something valuable/desirable to negotiate

When we take the case study, by giving proper training and development to the staffs and other people may help to overcome some kind of barriers to innovation. Communicating with the stakeholders in a healthy way will help to reduce those obstacles. Communicate very open what will be the future changes that are going to conduct in the organization. 2. f Explain how a strategy plan for overcoming barriers will ensure innovative change is achieved. Now the AEC has become one of the most successful organizations all over India. The main barriers to innovations they have are: . To implement innovations in their hospitals they have to co-ordinate the opinions of different people. Lack of such co-ordination is a main problem. 2. They have several branches all over India, so utilization of all the resources in an optimum manner will be a problem. 3. Because having wide spread locations they don’t have adequate staff in all their branches. 4. Lack of proper communication to all the branches is another barrier to innovation. 5. Lack of proper training is also a barrier to innovation. They are now providing more than one surgery in their hospitals.

So utilization of their available resources in a productive manner is achieved by them. They have limited number of staffs to treat all the patients in a good manner, but now they are providing services to a great extent by starting new branches in remote areas also and appointed large amount of employees to meet all the requirements of all the patients. The wide spread locations of their hospitals make them difficult to co-ordinate all the activities, but through identifying and taking proper remedies to this problem they have reduced this barrier to a large extent.

Providing good quality services are itself a good communicator to the society. AEC has achieved this kind of proper communication to the stakeholders and thereby they have attained their vision and mission fertile. 2. g Communicate a strategy plan for overcoming barriers to relevant stakeholders in an organization Stakeholders of an organization refer to those people who have a great interest to know about the organization such as their financial positions, performance… etc. Key stakeholders of an organization includes employees, owners, investors, government, customers, communities, trade unions, creditors… tc,. There are lot of communication barriers faced by an organization. The message intended by the sender is not understood by the receiver in the same terms and sense and thus communication breakdown occurs. It is essential to deal and cope up with these communication barriers so as to ensure smooth and effective communication. Overcoming the barriers to innovation is much important matter in an organization. To achieve this there should be a proper communication with the stakeholders frequently. There are some points given to communicate with the stakeholders in an effective manner. . Use of Simple Language: Use of simple and clear words should be emphasized. Use of confusing words and jargons should be avoided. 2. Active Listening: Listen attentively and carefully to all the stakeholders while they are giving their feedback. There is a difference between “listening” and “hearing”. Active listening means hearing with proper understanding of the message. 3. Simple Organizational Structure: The organizational structure should not be complex. The number of hierarchical levels should be optimum.

There should be an ideal span of control within the organization. Simpler the organizational structure, more effective will be the communication. 4. Give Constructive Feedback: Avoid giving negative feedback. The contents of the feedback might be negative, but it should be delivered constructively. Productive feedback will lead to effective communication with the stakeholders. The authority of the organization should take care of the communication with different stakeholders according to their importance or level of influence in the organization.

All the strategies or plans which are formulated to overcome the barriers to innovations should be carefully communicated with all the stakeholders in an effective manner in order to get the maximum advantage from them. Conclusion By doing this assignment we can understand who the stakeholders are and how effectively an organization can win their support through maintaining a healthy relationship and by frequently communicating with them. An organization has different types of barriers to innovation and its success is lying on how well it can identify and overcome those barriers and make the business very successful.

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