Good afternoon tutor and students. I would like to present you an e-marketing plan proposal of Royal Brisbane and women’s hospital foundation today. During the proposal I would like to introduce the RBWH foundation company and clearly identify the website that forms the basis. As many of the people know, Royal Brisbane and women’s hospital is one of the largest hospitals in Queensland. However, the RBWH foundation is the charity arm of the hospital that was first publicly in 1985. There are two of the mean projects in RBWH foundation; there are Mother’s Milk Bank and P. A. R.
T. Y. Program. It also has the largest cancer services in Queensland. Therefore, the aim of the foundation is to raising funds to help and save lifes. The marketing and communication of Royal Brisbane and women’s hospital foundation are promoting on different ways. Such as newsletters by emails, Royal Mums, information on the Queensland health website, RBWH’s own websites and facebook page. As everyone knows, Internet communication is the fastest way to marketing the brand name and the best way to advertising the company. A website should have four generic objectives on it.
It should be strategic, integrated, targeted or measurable. This is called marketing effectiveness. However, a successful website must have the key website measurement. Site usage, site content analysis, quantity assurance and how visitor arrived at the site. Home page is the first impression of the websites; it is the most important part. We can clearly see that there is a big labeled of the company name on the left top. It makes a clear mind of the name to the visitors. Also there is a big “donate now” button on the right top as this is an institution of donation charity.
It makes more comfortable for the visitor where the way they can donate. Also make a clearly mind for the visitor what is the meant purpose of this institution want. The menu bar of the home page site shows up all the based information what should the visitor wants be on. Such as “contact”, “About us”, “support”, “research” and “Project”, there is a good marketing effect for researching bar, as this is the earlier and quickies way to make the visitors go to the page what they want to visit. Also Facebook page is the most successful part of the website, as facebook got the top view rate in the world.
Almost everyone is using facebook in people’s lifetime. Created a facebook page not just can advertised the brand name quickly also can send visitor who do not know about the RBWH foundation to it own site. However, the website do not show out the number which people repeatedly visit the site. And do not have it search terms people used to find the site. Therefore it will lose visitors because of it. These what they need to improve to make the site more perfect. In concluding my presentation, the Royal Brisbane women’s hospital foundation website is a successful example.
As it clearly showed up the visitor what the detail information and what suppose to be in the home page and information page. It also connect to a facebook page to do a free advertising for a successful E-marketing way to let more people to know more about RBWH. However, it also need to improve more, such as showing a number which people repeatedly visit the site and search terms people used to find the website. If the website takes the e-marketing promotion more important it will improve the number of visitor and more life will be save and help. This is the end of my presentation, thank you for your time.