EFFCTS OF REALITY SHOWS ON SOCIETY Dissertation submitted in partial fulfillment of the award of the Degree of Master of Business Administration in M&E (2011 – 2013) By NEENA MALVIYA 112516026 Manipal University Bangalore Campus Bangalore December 2012 EFFCTS OF REALITY SHOWS ON SOCIETY Dissertation submitted in partial fulfillment of the award of the Degree of Master of Business Administration in Media and Entertainment By NEENA MALVIYA Department of Media and Entertainment Manipal University Bangalore Campus Bangalore 19-11-2012 Declaration
I hereby declare that this dissertation titled ‘EFFCTS OF REALITY SHOWS ON SOCIETY’. Submitted in the partial fulfillments of the requirements of the Degree of Master of Business and Administration in Media and Entertainment of Manipal University Bangalore Campus, has been written under the guidance and supervision of Prof. Sachin. s. Tantri. This dissertation or any part thereof is not submitted for any purpose to any other University. Bangalore Abhijeet Gangoli Date: Prof. Shinu Abhi Prof. Sachin.
S. Tantri (Head of the Department) CERTIFICATE This is to certify that this dissertation titled‘ EFFCTS OF REALITY SHOWS ON SOCIETY’’. submitted by Neena Malviya the partial fulfillments of the requirements of the Degree of Master of Business and Administration in Media and Entertainment of Manipal University Bangalore Campus, is based on the research work carried under the guidance and supervision. This dissertation or any part thereof is not submitted for any purpose to any other University.
Bangalore Date: Prof. Sachin. S. Tantri ACKNOWLEDGEMENT I would like to acknowledge everyone who helped me complete my dissertation. I would like to express my gratitude towards Prof Sachin. S. Tantri for their excellent guidance and timely advice. I would like to thank the respondents who patiently answered questionnaire that formed the crux of my research topic, Industry professionals who gave me wonderful insights during the in-depth interviews and my friends and family for their continued support.
I would also like to thank our Head of the Dept. Prof. Shinu Abhi for training us in the concepts of Research Methodology. Table of contents Title page Declaration by the student team Acknowledgement from the student team Table of contents List of tables Executive summary Chapter 1: General Introduction I. Introduction to the study II. Background to the study Chapter 2: Introduction to the problem I. Title of the Study II. Statement of the problem III. Objectives of the study IV. Scope of the study V. Limitations of the study Chapter 3: Industry / Company profile
I. Industry Profile. II. Products/services profile. Chapter 4: Review of Literature Introduction I. Literature review II. Theories applicable to the study Chapter 5: Research methodology I. Research design II. Hypothesis if applicable, III. Sampling IV. Tools for data collection V. Field work VI. Methods of data analysis Chapter 6: Data Analysis I. Data analysis tools. II. Simple tabulation, cross tabulations, descriptive statistics, hypothesis testing and Qualitative Analysis. Chapter 7: Summary of finding, suggestions and recommendations Chapter 8: Conclusion
Executive summary: India is the world’s third largest TV market with almost 138 million is growing optimism in the industry. There will be great demand TV Households (HHs) next to China and USA. The television and broadcasting industry has grown tremendously could be tapped for further growth of the medium over the last two decades, with an average growth rate in double digits. The industry added almost 100 million viewers in 2010 to reach 600 million viewers and crossed the 550 channel mark from 460 in 2009. The report analyses on reality television shows.
It identifies that the popularity of these shows among networks and marketers are due to monetary opportunities and brand awareness. These shows have psychological, social, cultural and personal effects on consumer behavior has they learn and relate to the contestants situations and problems. This behavior affects trends and patterns in retail buying power and the right viewers exercise in showing reaction has they are empowered to participate in the shows. It also puts forward the cultural, political and social factors as reality TV concepts are not readily adaptable and require modification.
After immense success of these shows, viewer’s arte contended as its entertaining even when it lacks realism. Finally it concludes that these shows are more interested in profit making than entertaining viewers. The report also recommends for media to accept responsible journalism and focus on ethics and moral to target social problems. chapter 1: General Introduction 1. 1 Introduction to the study “A reality show is the live telecast of the performance or the activity of the person who may be the expert or non expert of the respective field in unpredictable environment &in unscripted manner”.