Event Management of Dance Shows Events Occurrence happening at a determinable time and place, with or without the participation of human agents. It may be a part of a chain of occurrences as an effect of a preceding occurrence and as the cause of a succeeding occurrence. Arrival of a significant point in time. In project management, an event marks the point in time when a task is completed. Events are usually classified either as corporate or private. A professional event manager can ensure that any special event (corporate or private) proceeds flawlessly, is well attended and memorable.
This page enlists different types of events, descriptions of their purposes and characteristics, as well as online tutorials that explain how to plan those. 1. Corporate Events: Corporate events can vary greatly and can have a great impact on company image. Planning a corporate event, whether it is a national trade show or a local company picnic recognizing employee achievements can be stressful at the least and disastrous if not managed properly. Whether you are launching a new product or trying to retain your loyal customers’ one thing is certain, you need to leave a lasting, positive impression on your audience.
A successful event will leave the audience impressed, inspired and motivated to use your company. A poorly planned event can leave employees unmotivated or alienate your target audience. 2. Private Events: Private events are primarily celebrations such as weddings, birthdays, anniversaries and reunions. At these events the host is usually trying to create memories to last a lifetime. Unfortunately, planning such an event can be time consuming and often the only memory the host has is how much work it was to plan the party. Types of Events
There are almost countless types of events, some are demanded frequently by customers, others seldom find in-depth information about the most important types of events. Corporate Events Conferences are popular and important business events. Everything about the event management of academic, medical and business conferences Seminars educational events for the training of managers and employees. Most seminars are not comparable with boring lectures. Interactivity is core! Meetings are common business events in large companies, perfect to discuss operational and financial strategies
Team Building Events key to develop and motivate teams in companies and divisions. Everything about the planning of professional team building events Trade shows exhibitions where companies can present and demonstrate their latest products. A professional presentation is crucial Business Dinners a long-standing corporate tradition to conclude fiscal years, celebrate new milestones or to get in contact with key customers Golf Events golf tournaments or retreats. Those events aim to acquire new customers, to increase customer loyalty or to motivate employees.
Press Conferences perfect business events to promote new products, launch marketing campains or to inform the shareholders and public about financial issues Networking Events are personal marketing galas. Such events are great opportunities for contact establishment and personal marketing Incentive Travel are perfect to reward and to motivate employees or to increase customer loyalty and retention. Everything about incentive travel Opening Ceremonies are held to start conventions, annual meetings and other events that last for two or more days.
Find everything about opening events Product Launches are critical for the successful market introduction of some products. A perfect product presentation might also increase the media coverage Theme Parties events that devote to a special topic. Popular events are casino nights or Halloween parties. Ideas and planning tips VIP Events are used to increase customer loyalty. Professional planners organizing VIP events that ultimately increase your revenues. Trade Fairs are a great opportunity to present your latest products to customers and business partners.
Shareholder Meetings are yearly and obligatory events to inform a corporation’s shareholders about company issues and to elect the Board of Directors. Award Ceremonies are great events to honour and motivate key staff or to acquire and retain customers. Event planners are able to organize events to remember. Board Meetings focus on strategic goals and visions. The event venue and the planning process should reflect the prestigious nature of these meetings. Executive Retreats escapes from stressful work schedules and the day-to-day business.
Learn how they should stimulate free thinking and creativity. Private Events Weddings should be the most important days in the life of brides, grooms and their families. Professional event managers help to plan the events. Birthdays require seldom a professional event manager, but there are exceptions. Find out how event managers can help you to make your party a success. Wedding Anniversaries celebrate milestones in a couple’s life together. Ideas and hints that help you to plan those events or find professional even managers.
Family Events are great opportunities to assemble whole families. We offer hints and ideas to plan perfect family events like birthdays, weddings, etc. Categories of Events Events can be classified into four broad categories based on their purpose and objective: 1. Leisure events e. g. leisure sport, music, recreation. 2. Cultural events e. g. ceremonial, religious, art, heritage, and folklore. 3. Personal events e. g. weddings, birthdays, anniversaries. 4. Organizational events e. g. commercial, political, charitable, sales etc. Event Management
Event management is the application of the management practice of project management to the creation and development of festivals and events. Event management is an exciting and growing industry, as well as a unique career opportunity for everyone with a passion for the planning and organizing of events. Many companies and individuals realize they do not have the expertise or time to devote to the task of planning such special events and turn to professionals specializing in event planning. Event management companies can ensure that any event, corporate or private, large or small, goes smoothly.
Event management services can be tailored to the client’s needs and budget. Event planning services can include: * Creating a theme to be carried throughout invitations, decorations and promotional items * Securing a location or venue * Choosing entertainment * Planning the menu and securing catering services * Providing an event website with online registration or responses * Marketing and promotions Regardless of the type of event you are planning, an event manager can help you reach the goal of a flawless, memorable event with much less stress.
Event Management Companies Event management companies with experienced event planners can mean the difference between a forgettable event and the night of your life. Event management companies come in many different forms, providing varied degrees of service, and can manage the infinite details associated with planning an event from a wedding to launching a new company. Professional planners offer experience that can not only ensure that important decisions will not get overlooked but also that you won’t get bogged down choosing decorations or researching caterers. ) Percept D Mark Founded in 1984, Percept Limited, an entertainment, media and communications company, is at an enviable leadership position today, with a team of over 1,000 people and 62 offices in India and the Middle East and a capitalized billings of about INR 26 billion (FY’11). Percept companies deliver marketing solutions that reach consumers at every moment of their lives. From integrated advertising campaigns, to embedded content, to innovative media solutions; Percept companies construct tailor-made solutions that deliver in both local and global markets.
Percept services hundreds of customers in India and West Asia catering to national and multinational clients. Percept operates in 3 verticals: * Percept Entertainment Group – this encompasses Television and Movie Content Production, Aggregation, Distribution & Marketing, Ad Films, Celebrity Endorsements and Talent Management, Experiential and Entertainment Marketing, Sports Management and Marketing, Wedding Management, Event Management and Marketing, Entertainment Branding and Marketing, Branded Entertainment, Merchandising, Brand Activations and Promotions, and Entertainment Intellectual Properties. Percept Media Group – this comprises of Media Planning, Buying and Representation, Outdoor Media, Retail Media, Rural Media, Digital Media and Digital IPs. * Percept Communications Group – this includes Advertising, Brand Communication, Strategy, Creative, Public & Media Relations and Integrated Marketing Communication Consultancy services. 2) Wizcraft International Entertainment Pvt Ltd The origin of what today is the leading name in brand activation and entertainment management was simple.
The name sprang from an amalgamation of what the progenitors envisioned; what they wanted the company to stand for; how the company would go about its business. WIZARD/WIZARDRY: exceptional skill or accomplishment in a particular field, a person who is outstandingly gifted. We define it as “expertise with a touch of magic”. CRAFT: to create with care and eye for detail, a special talent that is honed and polished. Put together the word is a creative redefinition of that certain magic that turns effective communication into inspiring communication.
The arc of stars in the logo, disappearing into infinity, are a graphic representation of a memorable trail left behind, after a wand has been skilfully wielded. Every member of the Wizcraft Team is also privileged to suffix their name with ‘Wiz’ a title that invests them with to having special talent. 3) Cineyug Entertainment 4) Cox and King (Meetings, Incentives, Conferences and Exhibitions) 5) Sita Conferences (International Conferences and Exhibitions) 6) E-Factor (weddings, concerts, International Conferences, Seminars, Television Based Events, Exhibitions, special occasions, corporate events, Road Shows) ) Sercon (Exhibitions, Conventions, Conferences, seminars, Golf Events, Hospitality Events, Road Shows, Brand Promotion, Product launches, Incentives. Special Event: Swarn Sambandh) 8) Tafcon Group (Trade fair and conference organizers. Development of publicity & promotional activities. Marketing Trade Fairs organized by other Agencies. ) 9) TCI Consultancy Services and ‘e’ Events (conferences, Exhibitions, Seminars, Workshops, Incentives, charters, Delegations, Indian Tours. ) 10) Fountainhead Dance
Dance is an art form that generally refers to movement of the body, usually rhythmic and to music, used as a form of expression, social interaction or presented in a spiritual or performance setting. Dance may also be regarded as a form of nonverbal communication between humans, and is also performed by other animals (bee dance, patterns of behaviour such as a mating dance). Gymnastics, figure skating and synchronized swimming are sports that incorporate dance, while martial arts kata are often compared to dances. Motion in ordinarily inanimate objects may also be described as dances (the leaves danced in the wind).
Types of dance Dance seems to be a lot like ice cream flavours… it’s so hard to choose just one. If you are thinking of trying out a new dance style, there may be a few you haven’t even considered. 1. Ballet: Ballet serves as a backbone for many other styles of dance, as many other dance genres are based on ballet. Ballet is based on techniques that have been developed over centuries. Ballet uses music and dance to tell stories. Ballet dancers have the ability to transport an audience to another world. 2. Jazz Jazz is a fun dance style that relies heavily on originality and improvisation.
Many jazz dancers mix different styles into their dancing, incorporating their own expression. Jazz dancing often uses bold, dramatic body movements, including body isolations and contractions. 3. Tap Tap dancing is an exciting form of dance in which dancers wear special shoes equipped with metal taps. Tap dancers use their feet like drums to create rhythmic patterns and timely beats. 4. Hip-Hop Hip-hop is a dance style, usually danced to hip-hop music that evolved from the hip-hop culture. Hip-hop includes various moves such as breaking, popping, locking and crumpling, and even house dance.
Improvisation and personal interpretation are essential to hip-hop dancing. 5. Modern Modern dance is a dance style that rejects many of the strict rules of classical ballet, focusing instead on the expression of inner feelings. Modern dance was created as a rebellion against classical ballet, emphasizing creativity in choreography and performance. 6. Swing Swing dance is a lively dance style in which couples swing, spin and jump together. Swing dancing is a general term that means dancing to swing music or music that “swings. ” How can you tell if a song swings? Swing ancers know when a song swings because when they hear it, they can’t stand still. 7. Contra Dance Contra dance is a form of American folk dance in which the dancers form two parallel lines and perform a sequence of dance movements with different partners down the length of the line. Contra dances are relaxed with family-like atmospheres. The dancing is excellent exercise, and dancers can set their own pace. Contra dancers are usually friendly, active people with a love of dance. 8. Country and Western Country and western dance includes several dance forms, usually danced to country-western music.
If you’ve ever been to a country and western club or tavern, you’ve probably seen a few cowboy boot-wearing dancers twirling around the dance floor with big smiles on their faces. 9. Belly Dance Belly dance is a unique form of dance characterized by sharp, rolling movements of the hips and abdomen. The true origins of belly dancing are debated among enthusiasts. 10. Flamenco Flamenco dance is an expressive dance form that mixes percussive footwork with intricate hand, arm and body movements. Flamenco is a Spanish art consisting of three forms: Cante, the song, Baile, the dance, and Guitarra, guitar playing. 1. Latin Dance Latin dance is a fast-paced, often sensual, partner dance characterized by sexy hip movements. However, hip movements are not intentional in any of the Latin dances. The hip motion is a natural consequence of changing weight from one foot to the other. 12. Folk Dance Folk dance refers to a variety of dances developed by groups or communities, as opposed to being made up by a choreographer. There are several types of folk dance including clogging, English country dance, international folk dance, Irish dance, Maypole dance, Morris dance, Nordic polkas dance, square dance, and many more.
Folk dances are often performed at social events. Popular Dance Shows in India 1. Dance India Dance Zee TV brings to you a unique dance reality show – Lux Dance India Dance – ‘Sabse bade dancing star ki khoj’, a show about the common man and great dancing. Lux Dance India Dance endeavour to bring the best dancing flair in front of the viewers. The undisputed disco king Mithun Chakraborty himself is the grand master for the show. The show will be judged by three masters made famous purely by their great work in bollywood – Geeta Kapur, Remo D’souza and Terrence Lewis.
The Gujarati ‘chokro’ with the chocolate boy looks, Jay Bhanushali, and the popular Soumya Tandon, are the hosts. Lux Dance India Dance is a dance reality show that extends beyond just the individual participants. It is a contest between 18 participants who have been divided into three groups of 6 participants each named after the masters. The units are called Geeta ki Gang, Terence ki Toli and Remo ke Rangeele! The masters have entered the battlefield armed with their respective teams in the quest to find the deserving winners. 2. Just Dance
Hrithik Roshan one of the famous actor who is famous for his dance , acting and look now comes first time on Star Plus TV show Just Dance. There are other two hosts who also seat at the hot seat of the Just dance and those are Farah Khan & Vaibhavi Merchant. This show is really make all Indian public crazy because most of the Indian people are say “Deewane” of Hrithik’s dance and acting. In this Star Plus TV show Hrithik not only guide to the participate but also show his dance on the stage. 3. Nach Baliye Nach Baliye is a dance, reality-television series on the Indian STAR
Plus channel. The contestants are couples who are television stars. The first and second season aired on Star One and then shifted to Star Plus. Its name in Punjabi is inspired by a song from the Bollywood film Bunty Aur Babli (2005). 4. Jhalak Dikhla Jaa Jhalak Dikhhla Jaa is a television reality show and the Indian version of BBC’s Strictly Come Dancing and ABC’s Dancing with the Stars. Sony Entertainment Television brings Jhalak Dikhhla Jaa with new celebrities and well-known faces to perform with professional dance partners on a highly competitive stage.
The show is produced by BBC Worldwide Productions in India. 5. Boogie Woogie Boogie Woogie is an Indian Television dance show that airs on Sony Entertainment Television. In 2008, the series was named with the “Videocon” because it was sponsored by Videocon. Debuting in 1995, the show is hosted by popular Indian film and television personalities, Naved Jaffrey and Ravi Behl, who also co-created the show with Javed Jaffrey, who appears as the permanent celebrity judge. The show was relaunched by Sony Entertainment Television in 2003.
It has become the longest lasting dance show in India, going for its 15th year on air this year. The dance show has become so popular on Indian television that they have been afforded the opportunity to produce special championship shows, such as kids’ championships, teen championships and celebrity championships, in which various Indian celebrities, such as Juhi Chawla, Esha Deol, Dia Mirza, Govinda, Vivek Oberoi and Ritesh Deshmukh have participated. According to the Sony Entertainment Television Asia website, “there are no prizes for winning… oads of accolades, applause and appreciation”. 6. Zara Nachke Dikha Zara Nachke Dikha (English: Show Me Your Dance) is a dance reality show originally aired on STAR One but now airs on STAR Plus. The series aired July 14, 2008 and was hosted by Karan Singh Grover and Shweta Gulati. All the contestants have a film or television background 7. Chak Dhoom Dhoom Chak Dhoom Dhoom, a dance reality show that showcases little dancers who will compete for the coveted title of the Best Junior Dancing Star. Chak Dhoom Dhoom will see children in the age group of 5 to 14 dances their way into your hearts.
After sitting through innumerable auditions and intense initial screening the esteemed jury members Saroj Khan, Ahmed Khan and Vindu Dara Singh handpicked 40 deserving contestants who will face some more music, and dance, at the gala round in Mumbai. While the children gear up for the national level challenge, the Dance Gurus Bosco-Ceaser will be working extremely hard to prepare their tiny wonders. Questionnaire: • What are the objectives (both primary and secondary) of the event? • What is the benefit to the organization? • Are there achievable budgets and results? • Does the concept have the support of your Board or Head Office? Do you need to test by running a pilot event? • What is the division of roles and responsibilities? • How can the event be monitored? • How will the evaluation be carried out? Four principal elements of Events: • Your organization • Publicity • Performers • Sponsors. These four elements are interdependent; if you change one, it affects all of the others. Each of these elements has something to give and something to gain. If you can get all four working in harmony then you will have a successful event. Publicity: The media are in the business of covering news and reporting on local and current events.
They may have an interest in covering your event. The amount of press, TV and radio exposure you receive will depend on how genuinely newsworthy the event is and how creative you are in generating media interest. If you cannot secure sufficient “free” media coverage then you will have to pay for publicity, usually in the form of press and poster advertising. To ensure an audience or participants, you may have to invest in at least some paid advertising. Clearly the performers and sponsors will have their own reasons to wish to see good media exposure before, during and after the event. Performers:
The performers are those people upon whose skills and appeal the event is centred: the band that is booked for the rock concert; the auctioneer and auction house undertaking the sale; the teams who will play in the charity sports event, etc. They have much to gain by participating in your event – it may be a professional fee, media coverage, goodwill, enjoyment and team-building opportunities. Sponsors Corporate sponsors may be willing to support your event, especially if they believe that they can get good publicity, generate goodwill, associate with your worthy cause, access VIPs and royalty, and be seen to back a winning event.
Sponsors can be asked to underwrite part or all of the costs of running the event. The nature of the event will also have an effect on the decision of the sponsor. Marketing Mix – the 5 Ps When planning an event you must think of the: • People audience/participants/entertainment. • Product type of event. • Price tickets/entry/sponsor. • Place. • Period date. Steps of organizing Dance Events 1. Type of Dance Event: Decide what the type of dance event is going to be, having done your research into your competitors and what will make the organization money.
Decide who will organize the event and be responsible for its successful outcome. Type of dance events like organising Dance competition, Annual functions, dance shows etc. 2. Venue: Decide on the best venue. How much will it cost or will it be free? The location is vital: is it easy to reach, does it have sufficient car parking, is it easy to access by public transport, does it have toilets? Is the venue prestigious and attractive to celebrities, e. g. the President’s official residence? If it is an open-air event: is the surface suitable; will there be a need for marshals, what are the safety issues to consider? . Day/date/time: Picking the date and time of an event can make or break it. When will most people be able to attend? Are weekends best or is morning/afternoon/evening the most suitable? What other events are scheduled around the date that you are thinking about? Is there a weather factor to take into account? 4. Permission and assistance: Do you need permission to use the venue from the owner, landowner, and local authority? Or governing? Do you need permission from the police or their assistance with street parades? 5. Budgets: Budgets should cover everything, all income and expenditure.
Income includes: • Entry fees • Donations • Company sponsorship • Participants’ sponsorship • Sales of T-shirts • Food, drink, programme sales • Adverts • Raffle • Lottery Expenditure includes: • Venue hire • Posters • Entry forms • printing • Prizes and trophies • cost of T-shirts • Incentives for fundraising • Advertising • Staff costs • Helpers’ costs (travel, food) • hire of facilities e. g. toilet tents • Public liability insurance. 6. Design and printing: Careful thought needs to go into the design and materials for the event. There will be a special logo or design that will be on all the materials.
Materials likely to be used are: • Posters • Entry forms • sponsor forms • Programmes – think about the numbers required. • Certificates for participants. Posters should be simple – what, where, when, how to get more information. Entry forms must have: name, address, age and sex. Put names of sponsors on appropriate materials. 7. Publicity: Without good publicity an event will fail. Use all available means of publicizing the event: • Newspapers • Radio • Television • Posters in shops/clubs/companies etc. Hand out or post entry forms and posters to: • People at events • Supporters of organization Schools • Colleges • Universities • Hospitals • Health centres. 8. Prizes/awards/incentives: What type of prize should be given to the winners? Different prizes for the winners who are the runner up. One has to decide about the prizes to be given while organising an event. Get prizes and incentives sponsored by local companies. Put the companies’ names on publicity materials. Prizes can be in the form of money or the trophies. 9. Helpers: Draw up a plan of the dance event. List all the jobs that need to be done and who will do them. Recruit helpers for the event by approaching: • Youth groups Schools • Universities • Supporters • Friends and family • Parents or families of participants • Local sports clubs. 10. Administration: Administration falls into three categories; before the event, on the day and after the event. Before the event: be clear and list who is responsible for distributing materials; allocate someone to collect entry forms; bank any money; send out information to participants. On the day decide: who will register participants; write out certificates; sign sponsor forms. After the event: work out results; send out letters of thanks; bank money; analyse the budget.
Monitoring and evaluation needs to be carried out throughout the whole process. 11. Planning and ‘on the day’: Before the event make a list of all the jobs that have to be done and who are to do them and by what day/time. For the day itself a really detailed list is required and everyone must be briefed so they know exactly what their duties are. 13. After the event: Most important – send out letters of thanks to all involved. Work out the results. Send results and details to local paper and sponsor. Bank the money. Look at the evaluation and learn from this event.