Market Segmentation
The process of dividing a market into meaningful, relatively similar, and identifiable segments or groups.
Geographic Segmentation
Segmenting markets by region of a country or the world, market size, market density, or climate.
Demographic Segmentation
Segmenting markets by age, gender, income, ethnic background, and family life cycle.
Psychographic Segmentation
Market segmentation on the basis of personality, motives, lifestyles, and values
Benefits Segmentation
The process of grouping customers into market segments according to the benefits they seek from the product.
Target Market
A group of people or organizations for which an organization designs, implements, and maintains a marketing mix intended to meet the needs of that group, resulting in mutually satisfying exchange
Behavioral Segmentation
Usage/Volume, Benefits, Loyalty, Price Sensitivity
Marketing Concept
demands that the strategic decisions made by the company are taken keeping the customer in mind.
Customer Profile
A description of a customer or set of customers that includes demographic, geographic, and psychographic characteristics, as well as buying patterns, creditworthiness, and purchase history.
Attitude
A positive or negative tendency in our perception of objects or people in our environment