McDonald’s core competency is providing convenience when people need and want to eat fast food at prices that are competitive and provide best value for the customer’s money. One of McDonald’s competitive advantages is its focus on consistency of quality, production of food and use of raw materials all around the world. The world recognition associated with the brand McDonald’s itself is also one of McDonald’s competitive advantages. We strive to be cost leaders and offer our food at prices that cannot be matched by our competitors.
In order to do this, your store must be efficient and keep everyday operations costs as low as possible. Doing so, will allow for our stores to be superior to other fast food restaurants because we can serve our food at lower prices than any other fast food company. Another important competitive advantage we have here at McDonald’s is the speedy delivery of our food. In order to maintain this advantage over other fast food chains, you must make the processes of cooking food simple for all your employees.
It must be easy to learn and easy to execute with a low failure rate to ensure the quick production and delivery of your food. These two competitive advantages comply directly with the vision of the company which is as follows: “McDonald’s vision is to be the world’s best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile. ” Just like any other firm, McDonald’s competitive advantages are what makes it stand out when compared to other companies.
These aspects of McDonald’s are what helped it become the number one fast food distributor in the world. McDonald’s competitive advantage is based on brand recognition. McDonald’s brand is well known in all markets, nationally and internationally. A new report by business intelligence firm shows how top corporations such as McDonalds’s, Coca-cola use their brands to strategically position themselves to gain and retain new customers, even in the most competitive markets. Brand recognition holds tremendous influence on consumer buying habits