Mcdonald vs Burger King Compare and Contrast Essay

Outline I) Intro/Hook Thesis Statement: Although McDonald’s and Burger King are similar; they have evident differences in their advertising models, food and their commitment with the community. II) *Topic sentence 1: McDonald’s and Burger King invest a lot of money in their advertisements. A) Evidence #1: Golden arches, Ronald McDonald, Big Mac, extra cheese and the guy who promote Burger King. III) *Topic sentence 2: Their food seems to be the same, but it isn’t. A) Evidence #1: McDonald’s hamburger weighs less than Burger King’s.

B) Evidence #2: Burger King’s beef are 100% pure and they flame-boils their burgers, while McDonald’s fries their beef. C) Evidence #3: McDonald’s cost slightly less than Burger King. IV) *Topic Sentence 3: Their commitment with the community is different. A) Evidence #1: McDonald’s has House Charities and they give away millions of dollars in scholarship, while Burger King’s commitment is to provide good service and products to their clients. V) Conclusion McDonald’s vs. Burger King “We see things not as they are, but as we are conditioned to see them” –Gandalf. Far from what we imagined, McDonald’s and Burger King have huge differences.

Most people perceive them just as the same fast food restaurant with different names. For this reason, “they create debates on which one of them is the superior restaurant” (Jeffrey’s blog, 2012, BK vs MC). Although, they have similarities, their differences become undeniable when we analyze deeply their advertising models, their food and their commitment to the community. An advertising model is the set of techniques that the companies use to call public attention to their products. Two of the best fast food restaurants in the world, McDonald’s and Burger King, invest a lot of money n their advertisements. Despite this, it’s quite remarkable that McDonald’s is smarter. Whenever we hear golden arches, Ronald McDonald, Big Mac, or extra cheese we think about McDonalds. In contrast, what do we think about when we hear Burger King? Maybe some guy that appear in their commercials, but besides that, there is nothing startling about the advertising their use. Their food seems to be the same, but it isn’t. On one hand, McDonald’s hamburger weighs less and has only 9g of total fat, while Burger King’s hamburger has 12g and they have a saltier taste.

On the other hand, Burger King’s beef are 100% pure and they flame-boils their burgers, while McDonald’s fries their beef. That’s why they taste different. Concern at cost, McDonald’s simple burger is lower at $0. 89 while Burger King’s has their simple burger at $0. 99. Their commitment to the community is also different. McDonald’s has House Charities since 1974, where they help thousands of parents stay by their sick children’s side. In addition, they give away millions of dollars in scholarship to help people who can’t afford college. On the other hand, Burger King’s has some scholar program, which help poor families.

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However, their strong commitment is to provide good service and products to their clients and to make every Burger King restaurant a place where people love to go everyday. Even though McDonald’s and Burger King are really similar, they are also really different. They both try to have good advertising but McDonald’s is, most of the time, ahead. Their food seems to have the same condiments, but again, they are far away to be the same. They appear as the two most famous fast food restaurants around the world, but each one of them has their own techniques and secrets to be outstanding.

McDonald’s, besides the service they offer, they help the community, and Burger King’s restaurants are commitment to be the best with their clients. Yes, they are fast food chains, they are famous, they are similar; but they also have huge differences in their food, advertisement, and the way they help the community. Reference: – (Jeffrey’s blog, 2012, BK vs MC). http://sites. cdnis. edu. hk/students/043135/2012/01/24/burger-king-vs-mcdonalds/ – http://www. burgerlad. com/2013/01/mcdonalds-limited-edition-big-tasty_4872. html – http://www. thesaleslion. com/reasons-mcdonalds-crushes-beats-burger-king-year/

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