In my pursuit to investigating the balancing the qualities of healthy choices of fast food restaurants were a challenging venture. During a recent visit to McDonalds, I ordered a healthy menu and then selected a very unhealthy menu. My choices included for the healthy choice a rice shrimp burger, side salad, vanilla reduced fat ice cream cone, and Dasani water. In my selection of an unhealthy selection I chose a Big Mac, large fries, Mcfurry with Oreo cookies, and a large coca-cola drink. The assessment of my analysis provided an interesting result to the pursuit of a nutritional value meal.
In my selection of my healthy selection, I discovered that McDonalds provided an easier approach to being able to select a more nutritional food selection compared to other fast food restaurants (McDonalds, 2008). The healthy selection calorie intake was less than 500 which on a world platform is a great attribute for McDonalds to develop and incorporate an excellent healthy meal. The healthy selection was tasty and fulfilling that was surprising for a fast food restaurant. However, the ingredients were not sacrificed in order to make the healthy food selection with low calories which was a good marketing decision at McDonalds.
The unhealthy selection posed a greater challenge due to the higher calorie but the taste was slightly more fulfilling with a huge guilt after taste due to the 1,000 calorie meal. The difference was the feeling of self indulgence to an extreme that was both satisfying and somewhat uncomfortable. However, those feelings did not prevent the challenging temptation to stop eating the unhealthy menu selection.
In the future, the fast food restaurants could create a marketing angle that ignites a strong sense of identification and acceptance depending on the social environment. For instance, on the healthy choice a marketing plan that provides an emphasis on a surprising taste of trying something new, rather than the ordinary. The imagery of the marketing ad or commercial should present a creative and alluring concept in order to entice the viewer to indulge in a new experience by making a more nutritional choice.
In regards, to the marketing angle for the unhealthy selection the marketing angle can focus showcasing a back drop of self-indulgency that goes along with the sensation eating the item. In doing so, the viewer can relate the two and make a concise choice to select the unhealthy item over the healthy one. The key is the effective translation of marketing the extreme in either selection that relates to the selection – that encourages participating in enjoying the menu item.
McDonalds Inc. (2008) Official International Website. Retrieved from http://www.mcdonalds.com