Persuasive Techniques

Technique/Appeal| Definition| Examples| Rhetorical Question| Question that does not require and answer| “Did anyone listen to the garbage he was spouting? “| Attack| Criticising or opposing a individual or an idea| “Her comments are little more than adolescent gibberish. “| Hyperbole| Exaggeration or overstatement used to imply something is better/worse or more/less than important| “we are all being brainwashed by reality t. shows…”| Humour, Sarcasm or Satire| The quality of being amusing, through the use of irony, pun, sarcasm, satire etc| “George and his weapons of mass distraction. “| Figurative Language| Describes something as something else. | She was a fox. | Generalisation| Broad statements inferred from specific cases | “This was poor behaviour was modelled by parents…”| Statistics and Expert Opinion| Material used to support an argument: * Facts and stats * Expert testimony * Research findings * Anecdotal effects| “The cities 1. 5 million dollar debt…. | Inclusive Language| Use of personal pronouns to involve or exclude groups | “we all have a role to play…”| Vivid Imigary| Use of images and language to illustrate points| “Australia is a fabric woven of many colours. “| Appeal to Patriotism| Attempts to persuade through emotional manipulation; targeting particular interests or concerns: * To fear * To sympathy * To family values * To logic * To hip pocket nerves * Patriotism * Guilt, Safety, Lifestyle… Refers to ones love for their country and their willingness to sacrifice for it. “Long range weapon weapons don’t discriminate – we are all a target. ”     Used in the army, navy advertisements. “Be aussie and eat lamb. “| Appeal to family Values| The use of values to be applied to your families. | Respect, Love and Cooperation| Appeal to a sense of Fear| Emotional manipulation to evoke fear. | “If you don’t do this, terrible things will happen. “| Appeal to Freedom/ Liberalism/ Democracy| The power or right to act, speak, think as one wants without restraint. “Everyone has the right to vote, because we live in a democratic society. “| Appeal to tradition| Appealing to the want to maintain beliefs and customs passed down from generation to generation. | Maintain, follow and protect traditional (religious) text. | Appeal to modernity| Support to progress and modernisation of customs and belongings. | Convincing someone to get the latest and most innovative thing. | Appeal to hip-pocket never| Threatens the readers or ‘helps protects’ their financial wellbeing.

Makes them feel as though they are unfairly overcharged or ripped off. | “Is your current power company ripping you off? “| Appeal to a sense of justice/ fair go| A sense of justice is the concept of moral rightness based on: Ethics, Law, Natural Law, Religion, Equity or fairness. | Gay marriage, Individual rights, democracy, votes for women, balance and racial rights. | Appeal to a sense or reason and rhetoric| The use of justifiable and valid arguments to sway an argument| “Research has proven…”|

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