Tag: Branding

What is The Influence of Corporate Branding towards Consumer Perception in Thailand?

Abstract The purpose of this study is to investigate the influence of corporate branding towards consumer perception as well as to understand the associative relationship between those factors in Thailand market. Four main dimensions of corporate branding including identity, image, reputation, and loyalty were explored and studied through literature reviews in order to establish hypotheses …

A critical review of literature on the importance of social media in branding

1.0 Introduction The aim of this chapter is to provide a broad overview of both literature in social media and the intended research. It offers a platform that would enable the reader understand the need for this research and also provides a gist about recent developments both in the industry and in research circles with …