Tag: Perception

Transformation of architectural perception through light: from ‘worldly to angelic

Introduction Aims: To introduce the ‘Edenic’ aspect of the project, elaborating its significance and application at personal and universal level. Establishing what Angelic Architecture is; developing a symbolic architectural language based on the study of angels and immortal beings in various religions and beliefs. Experimenting with materials in close coordination with Light to evaluate the …

What is The Influence of Corporate Branding towards Consumer Perception in Thailand?

Abstract The purpose of this study is to investigate the influence of corporate branding towards consumer perception as well as to understand the associative relationship between those factors in Thailand market. Four main dimensions of corporate branding including identity, image, reputation, and loyalty were explored and studied through literature reviews in order to establish hypotheses …

Investigate the impact of brand association on consumer perception in tourist attractions in UK

ABSTRACT Modern marketing has evolved. Companies are now with their new consumer-focused approaches to skills to the many needs and desires of modern consumers. Under this approach, consumer branding emerged as one of the most important activities to build a loyal customer base and establish an effective brand image. The main purpose of this research …