INTRODUCTION: Nowadays, every individuals or businesses organizations uses case study to find a solution of a particular problem. Thus, case study is a widely used tool or method which generate answers to the questions such as ‘why’, ‘what’ and ‘how.’ Therefore, a well written case study should have enough information in it that the readers …
Introduction Tesco has been proficient at customer acquisition and customer retention. This paper gives a brief over view of the marketing strategies currently being employed by Tesco to acquire and retain customers. This strategy is understood by dissecting analyzing Tesco’s strategic positioning and also its marketing mix i.e. Product, Price, Promotion, Place. Market Segmentation and …
Aim of Study The study aims to determine employee motivation levels and its effect on organizational performance at the three retail stores. The specific related objectives are: To evaluate the extent to which the organizations provide different motivating factors for its employees To test the relationship between employee motivation and organizational performance Rationale of study …