Tesco communicate with their customers through a variety of ways. Mobile communications is one of the ways in which Tesco communicate with their customers. This technology is brand new but it does not mean that it is not as important as other technologies that help big companies such as Tesco. Today’s mobile marketing applications such as ‘’Tesco club card app’ it helps customers keep us with their points that they’ve gained though shopping & it lets you know of the latest offers that the store has.
This technology allows companies to improve communications in a focused and highly personal context to interact with their customers. Systems like this allows Tesco to package commercial messages, then make information available to a global audience easily, without irritating the customer by sending them letters via the post as the customers will get a regular update through their phone app. The system also offers an immediate response to customers that have questions that need answering.
Blogging is also a new technology that Tesco uses as a way of getting personal communications because it is as an essential marketing tool. This is because the public can discuss on the Tesco website about anything they like for example Tesco have provided a place on the website where customers can have discussions about books available at the store and then decide whether they want to purchase it or not.
For this particular type of communication Tesco needs an employee who likes to write via internet and put some commercial messages up. The audience should take care of the rest when that’s been completed. Tesco use streaming media by this term I mean using adverts that Tesco produce and display on platforms such as YouTube which allows Tesco to literally put ‘’any’’ message in front of a global audience.
All the company needs is a script, a computer and a good quality camera to record their adverts, if Tesco does this then the message that they are trying to get across can be displayed in front of buyers, sellers and business partners anywhere in the world. Social networking is another way which Tesco communicate with their customers. For Tesco in the case of marketing, there is nothing better than having the ability to put commercial messages out in front of the public. Although there is a number of social networks that can do this, the best of these is Twitter.
Since a user only gets 140 characters to make a point. For Tesco this means that a number of messages can be created and delivered very quickly. The amount of opt-in ‘’followers’’ which will be your customers who find your global messages interesting enough to continue to read them, this is also an obvious source to understand what your audience likes or doesn’t like as they can retweet of favourite your messages if they do or do not like them. We can communicate in many ways that suits the customer.